A Day in the Life of JonnyQ888

A Day in the Life of JonnyQ888

Tuesday, December 09, 2014

Conversion Funnel Leaks

Last time, I mentioned that the sales funnel for SLD was leaky.  Nearly every step in the process is underperforming - from the squeeze page to the actual emails.  I went back yesterday and took a look at some of the emails and realized that they really didn't "sell" the click.  It was mentioned but I really didn't do a good job of convincing the reader that they needed to click the link.  I took three of the emails and retooled them.  We will see how it goes.

With the funnel being leaky, I am hesitant to throw more traffic at the system.  I'm not sure if it would help by providing more info more quickly or if it would hurt by burning my available budget.

SMF is suffering from something similar.  The squeeze page is only converting at ~7%, compared to the 15-20% it used to get years ago.  I need to rethink how to change it for better results.

That's all for now.




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Thursday, December 04, 2014

The Funnel is Leaking

SLD, my weight loss site, has a leaky funnel.  People go in and most fall out long before they get exposed to the salesletter.  Besides the poor optin rate on the squeeze page, the email sequence itself is a huge problem.  As I have been working to improve the optin rate, I have kept the budget for the PPC campaign at around $10.  This results in 2-3 optins per day (much better than the 0 from the initial campaigns).  Currently, there are 30 active subscribers for the list.

Out of the 16 messages in the email sequence, only 3 people have clicked the links in the emails that lead to the sales page for the ebook.  Three!  That is pretty atrocious.  These are people that opted into the list AND did the confirmation.  Yet, they aren't clicking the links in the email.

This leads me to only one conclusion - the email sequence does not "sell the click" well enough.  I will need to retool it to see if I can get better results.  I have scheduled a broadcast for today to see if that will get results. 

The reason I know all of this is from heavy manipulation of Prosper202 in order to make it track individual email conversion rates and the lifetime subscriber value for each person.  I've always wanted this kind of data but its taken nearly 10 years to find the right tool that does not cost hundreds per month.




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Wednesday, December 03, 2014

Since Last We Met...

...A ton of things have happened.

I got married in May 2013 and will be having a kid May 2015=)

And I went part time at work in order to do more of The Business.  It took a few years but I'm finally back in the right mindset to do this again.

I will not be putting in 16 hour days like I did when I was younger (I just can't do that anymore) but I am approaching things with the right mentality - finally.  It has been hard getting to this point, a stage where I actually want to work on my own business again.  After everything fell apart and I started working at a job again, my confidence and tenacity were shattered.  I was not sure that I could ever get that back.  I cannot say that I'm 100% yet...

...But I'm definitely back!





The Projects:

SMF - My main site.  The one thing that has lasted through all of the turbulence.  It is showing its age.  The content is stale and the sales have plummeted to below $500/month (on a good month).  I need a new approach for this site.  I need a way to make it into a membership site so that the income is consistent and can be grown more easily.

SLD - My new baby.  Bright, shiny, full of great content... and no sales.  This is going to be the bread winner eventually.  I have writers doing the heavy content lifting but I have fallen down on my end of the work - getting traffic and sales.  The end goal is to have a membership program like I mentioned for SMF.  The only difference is that I already have a plan for that when it comes to SLD.  Membership will be $20-30/mon, making $10k/month achievable with only 500 members.  I have an ebook on the site already but sales are non-existent because traffic is low and the email sequence is ineffective.  More on that later.

SRM - My web design and internet marketing company.  This is for offline businesses.  I have one client and brought in just under $2,000 last month.  I will be targeting deep pocket businesses with this business.

That's what I am doing now in a nutshell.





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Tuesday, February 11, 2014

I'm Ready to Make Some Money!

It's been a long time coming but things are almost ready.  The weight loss site has been up and running since June with posts at least twice a week from my writers.  The ebook is finish(!) and is under product approval review at Clickbank.  Not only that, but last night I finished the second sales video for the product.

The first video is one with a hook meant to hit home and really bring out the pain of the target market.  So much so, that when someone saw it, their response was, "ouch".  Of course, the video ends with the solution (my product) and how it can help.  The second video is completely over the top and silly but may actually work to draw the market in to really pay attention of the sales message.  Either way, they are both ready!

All that remains now is for me to set up tracking, move servers, and finalize the autoresponder sequence.  I think the autoresponder works but I think if I do a few videos with them, it will help to build rapport with the market and increase conversions.  With my new video techniques, that should be a piece of cake.  I've found that recording the audio with Audacity is SOOO much better than with Camtasia.  Not only is editing much easier but the sound quality is heads and tails better.  I also found out that you can set Powerpoint to automatically change slides based on a timer and that Camtasia will run with this automatic slideshow with no issues whatsoever.  This means that instead of me sitting here clicking through slides while narrating, I can narrate and edit the audio then set the slideshow to play/record and walk away.  I did it Sunday and was able to watch Sherlock while the computer did my work for me.

Have to love that.

The server switch is in order to accommodate the tracking system I'll be using.  After years of searching, I have found a way to track everything in the sales funnel - ad/demographics, optin conversion, email message conversion, sales conversion, affiliate sales conversion, profitability, and lifetime customer value.  Not only that, but I can do it with Prosper202.  The issue with the server is that all of this tracking is PHP heavy and needs at least a virtual private server to keep thing loading quickly.

Finally, I will be promoting using Facebook ads.  This also means that there is another item to ad to the list - building up that fan page.  I've tried Facebook ads in the past with no success whatsoever but I recently have noticed that the environment for Facebook ads has changed.  It is now very similar to the way that the Google Content Network was perceived years ago.  Most people say stay away while others secretly found ways to make it insanely profitable.  I'm really excited.

If all goes well, we will launch before the end of the month - 9 years after I started playing this game.

I'm determined if nothing else.




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Monday, January 20, 2014

Salesvideo I and Optin Videos Complete

The first salesvideo, optin video, and sign-up thank you video are complete!

The second one just needs the the first part worked on as the second half of the video is the same as the first salesvideo.  Depending on how the finances look, I may be able to launch by the end of the week.  I still need to make the download pages for the lead magnet report and the actual product before submitting to Clickbank.  Again, when I do that will depend on how much money is available. 

Hopefully, I will not have to wait until payday next week.  If so, I could take care of all of the little things that need to be done first before doing the paid necessities.




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Tuesday, January 07, 2014

Foot Dragger

I admit it.  I'm dragging my feet with the new product.  Part of it is laziness and wanting to relax after being at work for 8-11 hours (depending on the day).  The other part is not wanting to do the video editing.  I've lost all of my employees and one of them used to take my audio and do all of the editing for me.  Admittedly, she wouldn't always get it right but we would eventually get to a finished product that I was satisfied to use.

Now it is all on me.

I just need to suck it up and stop being a baby.  Recording and editing is nothing to compared to having to get up and go to work everyday.  The longer I put it off, the longer I have to keep doing the dayjob.

Last time, I mentioned that I may do a video to promote the optins.  I decided that doing so would be the best option and I wrote the script later that day.  I also just placed my order on Fiverr to get a woman to do a portion of the audio for the videos.  Both the sales videos and the optin video will have portions that would best be covered by a woman so that is going to be worked on soon.  The second salesvideo script needs another review before I can get it ready for her to record.

Tonight, I record my portion of the audio.  No more wasting time.  The sooner they are ready, the sooner the Business can get back on its feet.

Focusing on just one project has already made things easier.  I'm less stressed out and I'm doing far less busy work than I was before.  The things that I actually do now matter.  The things that I spend money on actually move the project forward.  A friend of mine said that I have matured in my approach.  I tend to agree.

I think this maturing is going to really show in the optimization of the sales funnel.

I have NEVER made a consistent, concerted effort to do real split testing.  Yes, I have split tested but not in the way that I should have been doing it.  Either I would let things run too long and not create more tests or I would be too quick to jump to the conclusion that a certain variation was a winner.  Plus, with my attention split on any number of other promotions, I never paid enough attention to any one campaign. 

Now, I will have all of that attention on one promotion.  All of the advertising budget will be put into one promotion.  I will be ditching Google Analytics and Website Optimizer for better, more reliable tools.

This is going to be good.




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Monday, December 30, 2013

Draft Sales Copies Complete

Since the last post, I have written two drafts of the salescopy for the new ebook.  It is actually a sales script as I will be using video rather than the typical salesletter.  The videos have converted much better in the past than the salesletter style pages.

Tonight, I will create the accompanying slides that will be used in the video.  I'm also thinking that it may be a good idea to create a short video for the optins as well.  I'll think about that and make a decision later.  Other than that, things have been pretty quiet.




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