A Day in the Life of JonnyQ888

A Day in the Life of JonnyQ888

Friday, February 27, 2015

The Deadlines

I just had the weekly call with Roger and I established a set of deadlines for the weight loss site.

Sunday, March 1 - Complete Final Design and Structure
Sunday, March 7 - Finish Initial Content
Sunday, March 14 - Finish Marketing Materials
Week of March 21 - LAUNCH!

This is not overly aggressive but I do think that splitting the milestones in this way will help a lot.  In the past, I have found myself worrying about varying aspects of a project so much that I would lose focus on the tasks I was actually working on.  This way, I know that I do not even have to think about making a marketing email until after March 7th. 

That will relieve a little bit of stress at least.

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Thursday, February 26, 2015

10 Years

Yes, it has been ten years since I started this game...

And I'm actually more hopeful than I have been in a long time.  The membership site is coming along.  It's going a bit slowly but it is coming along.  I was hoping to have it ready by the end of the month but that seems like a pipe dream at the moment.  Between work, trying to close on a house, and other things, I have not been able to get nearly as much done as I had hoped this week.

The good news is that I have tamed the Optimizepress beast and may have Digital Access Pass (DAP) ready to submit.  The structure of the site is set.  I just need to apply that design to all of the pages and figure out what I want on the home page.  I may just use a really big image on the home page like a lot of modern sites do.

I have some of the content ready to be fleshed out but there is still a ton that needs to be made and posted.  There are also videos I need to make and a full salesletter video to do as well.

The plan is to start the program off at $9/month in order to test the system, gather feedback from users, and get testimonials.  I know this program can get results so once the testimonials are in and I am ready to go to a full launch, I'll raise the price to $25-35/month.  Making the shift to membership sites is going to make things so much easier.  Gone will be the days of feeling like I was starting from scratch at the beginning of each month.  I will actually be able to build on the success of the previous month and that is something to be excited about.

My buddy, Roger, and I have decided to do a weekly call to discuss our businesses and keep each other accountable.  I foresee that I may be up late tonight in order to have progress to report.  That's a very good thing.

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Tuesday, December 30, 2014

Preparing for the New Year

2015 is coming... already.

For SLD, conversions are still a problem.  I have actually paused the PPC campaign while I address the issue.  The funnel leaks, in part, because I'm not hitting the right message for the market.  I need to get more accurate data on what they want so that I can tailor both the product and the funnel to those needs.  I picked up Survey Funnel Formula about two weeks ago to help.  As the name suggests, you use surveys to build your funnel. 

The new funnel with surveys that I want to impliment will need to incorporate Prosper202 tracking so I cannot simply use the tools that are available now.  I spent the last two weeks figuring out what it would look like on the front end.  Flowcharts are extremely helpful with this process.  I know exactly what I want it to do, I just need to have someone with MySQL experience build it for me.  The biggest thing that it must do, besides incorporating Prosper202, is it has to add survey data both to my own database and also Aweber so that I can segment my list for specific promotions. 

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Tuesday, December 09, 2014

Conversion Funnel Leaks

Last time, I mentioned that the sales funnel for SLD was leaky.  Nearly every step in the process is underperforming - from the squeeze page to the actual emails.  I went back yesterday and took a look at some of the emails and realized that they really didn't "sell" the click.  It was mentioned but I really didn't do a good job of convincing the reader that they needed to click the link.  I took three of the emails and retooled them.  We will see how it goes.

With the funnel being leaky, I am hesitant to throw more traffic at the system.  I'm not sure if it would help by providing more info more quickly or if it would hurt by burning my available budget.

SMF is suffering from something similar.  The squeeze page is only converting at ~7%, compared to the 15-20% it used to get years ago.  I need to rethink how to change it for better results.

That's all for now.

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Thursday, December 04, 2014

The Funnel is Leaking

SLD, my weight loss site, has a leaky funnel.  People go in and most fall out long before they get exposed to the salesletter.  Besides the poor optin rate on the squeeze page, the email sequence itself is a huge problem.  As I have been working to improve the optin rate, I have kept the budget for the PPC campaign at around $10.  This results in 2-3 optins per day (much better than the 0 from the initial campaigns).  Currently, there are 30 active subscribers for the list.

Out of the 16 messages in the email sequence, only 3 people have clicked the links in the emails that lead to the sales page for the ebook.  Three!  That is pretty atrocious.  These are people that opted into the list AND did the confirmation.  Yet, they aren't clicking the links in the email.

This leads me to only one conclusion - the email sequence does not "sell the click" well enough.  I will need to retool it to see if I can get better results.  I have scheduled a broadcast for today to see if that will get results. 

The reason I know all of this is from heavy manipulation of Prosper202 in order to make it track individual email conversion rates and the lifetime subscriber value for each person.  I've always wanted this kind of data but its taken nearly 10 years to find the right tool that does not cost hundreds per month.

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Wednesday, December 03, 2014

Since Last We Met...

...A ton of things have happened.

I got married in May 2013 and will be having a kid May 2015=)

And I went part time at work in order to do more of The Business.  It took a few years but I'm finally back in the right mindset to do this again.

I will not be putting in 16 hour days like I did when I was younger (I just can't do that anymore) but I am approaching things with the right mentality - finally.  It has been hard getting to this point, a stage where I actually want to work on my own business again.  After everything fell apart and I started working at a job again, my confidence and tenacity were shattered.  I was not sure that I could ever get that back.  I cannot say that I'm 100% yet...

...But I'm definitely back!

The Projects:

SMF - My main site.  The one thing that has lasted through all of the turbulence.  It is showing its age.  The content is stale and the sales have plummeted to below $500/month (on a good month).  I need a new approach for this site.  I need a way to make it into a membership site so that the income is consistent and can be grown more easily.

SLD - My new baby.  Bright, shiny, full of great content... and no sales.  This is going to be the bread winner eventually.  I have writers doing the heavy content lifting but I have fallen down on my end of the work - getting traffic and sales.  The end goal is to have a membership program like I mentioned for SMF.  The only difference is that I already have a plan for that when it comes to SLD.  Membership will be $20-30/mon, making $10k/month achievable with only 500 members.  I have an ebook on the site already but sales are non-existent because traffic is low and the email sequence is ineffective.  More on that later.

SRM - My web design and internet marketing company.  This is for offline businesses.  I have one client and brought in just under $2,000 last month.  I will be targeting deep pocket businesses with this business.

That's what I am doing now in a nutshell.

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Tuesday, February 11, 2014

I'm Ready to Make Some Money!

It's been a long time coming but things are almost ready.  The weight loss site has been up and running since June with posts at least twice a week from my writers.  The ebook is finish(!) and is under product approval review at Clickbank.  Not only that, but last night I finished the second sales video for the product.

The first video is one with a hook meant to hit home and really bring out the pain of the target market.  So much so, that when someone saw it, their response was, "ouch".  Of course, the video ends with the solution (my product) and how it can help.  The second video is completely over the top and silly but may actually work to draw the market in to really pay attention of the sales message.  Either way, they are both ready!

All that remains now is for me to set up tracking, move servers, and finalize the autoresponder sequence.  I think the autoresponder works but I think if I do a few videos with them, it will help to build rapport with the market and increase conversions.  With my new video techniques, that should be a piece of cake.  I've found that recording the audio with Audacity is SOOO much better than with Camtasia.  Not only is editing much easier but the sound quality is heads and tails better.  I also found out that you can set Powerpoint to automatically change slides based on a timer and that Camtasia will run with this automatic slideshow with no issues whatsoever.  This means that instead of me sitting here clicking through slides while narrating, I can narrate and edit the audio then set the slideshow to play/record and walk away.  I did it Sunday and was able to watch Sherlock while the computer did my work for me.

Have to love that.

The server switch is in order to accommodate the tracking system I'll be using.  After years of searching, I have found a way to track everything in the sales funnel - ad/demographics, optin conversion, email message conversion, sales conversion, affiliate sales conversion, profitability, and lifetime customer value.  Not only that, but I can do it with Prosper202.  The issue with the server is that all of this tracking is PHP heavy and needs at least a virtual private server to keep thing loading quickly.

Finally, I will be promoting using Facebook ads.  This also means that there is another item to ad to the list - building up that fan page.  I've tried Facebook ads in the past with no success whatsoever but I recently have noticed that the environment for Facebook ads has changed.  It is now very similar to the way that the Google Content Network was perceived years ago.  Most people say stay away while others secretly found ways to make it insanely profitable.  I'm really excited.

If all goes well, we will launch before the end of the month - 9 years after I started playing this game.

I'm determined if nothing else.

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