Reevaluation Time

All it takes is one thing to make or break you. One thing that you should have known months ago. If you had this one thing, everything would be differnet right now.

For me that one thing is this - start small.

I've heard so many times that you should find the people who are where you want to be and do what they do. Makes sense, right? There is a problem with that, though. The people who are where I want to be have a greater level of means to back them up.

So when they advise you to start your PPC campaigns with 1000+ keywords, think twice about it. They have the money to ride out the bad keywords and wait for the good ones to appear. For you and me, that strategy may not be the best way to go about things.

Sigh, alas.

All I can do is adjust and learn the lessons. The new strategy involves keyword research, spy tools, and other nastiness to find the "most likely to be profitable" keywords before I even launch a campaign.

Live and learn...

Quick Update

I'm currently at 6-8 campaigns that are running at the moment. The problem is that only 2 of them are converting consistently. There are 2 others that I know should convert well because I see them advertised all the time, yet they don't want to convert for me.

Not sure what is up with that. I suspect that it may be something to to do with the affiliate link the merchant gave me rather than using the one the network provides. I'm going to change that right now! Hold on....


Back. We will see what happens today with that campaign.

I'm also testing 2 new ones. One has converted once and the other has converted twice since Tuesday.

I just need these campaigns to convert consistently on a small scale. I'm talking about only 3-4 conversions/day and I'm looking at very big numbers for income. I talked to my coach before work yesterday and he suggested implementing exit popovers to build a list. I like the idea. This way, you only collect the email addresses of those who need to be hit 5-7 more times before they buy. I'm working on getting that going now.

My copywriter and I are developing more bonuses for my products. Things should convert better with these new additions. I'm also toying with the idea of developing a product in one of the affiliate niches I'm in right now. The way it converts as an affiliate shows me that it would definitely be worth the effort to do so.

Anyway, that's all for now. Talk to you later!